Project: Alba
Type: Residential Highrise
Location: Mississauga, Ontario
Developer: Edenshaw
Work: Concept + Naming, Creative Direction, Floorplan Development, Amenities Scoping and Development, Marketing, Interior Styling, Copywriting
Renderings: Norm Li

Inspired by the first light of day, Alba rises 32 storeys to capture the rarest of commodities in the urban environment — unobstructed south-eastern views. In a city where vistas are seldom this open, dawn greets residents with an ever-changing composition of light and colour, offering a serene and inspiring start to every day. Early morning drone photography captured the sunrise, creating authentic backdrops for the renderings, and inspiration for the project identity and marketing campaign.
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Alba’s amenities were conceived as extensions of the home — versatile spaces that invite connection and foster community. The gym was thoughtfully scoped to include a central seating area, encouraging conversation and a sense of belonging beyond the workout. Every shared space was curated to be as adaptable as it is beautiful — a setting for quiet reflection, casual gatherings, or celebrations, all with the city skyline as a backdrop.